A fintech that finally feels human
Cadence
+142%30-day activation
$12MSeries B raised
4.9★App Store rating
Independent creative & digital studio — London, est. 2016
Brands that bend the light.
We build brands, websites and content engines that move numbers — strategy, design, development and marketing, under one roof.
We build brands, websites and content engines that bend attention into results. Strategy, design, development and marketing — under one roof.
Selected work
Recent
projects
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Capabilities
Brand strategy & naming / Visual identity / Verbal identity & tone / Guidelines & assets
UX & UI design / Design systems / Prototyping / Motion & interaction
Astro & Next.js / Headless CMS & commerce / Motion engineering / Performance & a11y
Content strategy / SEO & editorial / Campaigns / Social & motion
How the light travels
One studio, four lenses.
01
Discover
We dig into your market, customers and numbers — then align on the one job the work has to do.
02
Define
Strategy, positioning and a creative territory. A sharp brief everyone can rally behind.
03
Design
We craft identity, interface and content in tight loops — showing real work early and often.
04
Deliver
We build, launch and measure. Then we optimise — because a launch is a start, not a finish.
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Projects shipped
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Industry awards
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Avg. conversion lift
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Audience reached
CadenceVela BotanicaNorthwindOrbit HealthMarrow & CoField NotesHelioAtlas GroveKindredMeridian
Voices
lumen didn’t just make us look good — they changed how customers behave. Activation nearly tripled and our raise closed on the back of the new brand.”
The most commercially-minded design studio we’ve worked with. Every decision tied back to a number, and the numbers moved.”
They understood our clinicians and our patients in a week. The platform feels premium and still passes every accessibility audit we throw at it.”
Let's talk
Got something worth building? Let's make it.
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Social
Recognition
- Awwwards — Site of the Day ×3
- CSS Design Awards — Website of the Day
- The FWA — FWA of the Day
- Webby Awards — Nominee, 2025